Shopify store analysis

Fenty Beauty

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.

fentybeauty.comSan Francisco, California, US See on the map
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Apps
4+ 3 integrations
Products
1,0341,198 variants
Median price
$29.00
Base theme
Fenty Theme
Activity
Slowing
Catalog
Complete reading
Products
1,034
Variants
1,198
Vendors
7
Median price
$29.00
Price band (p10–p90)
$15.00 – $48.00
Middle half (p25–p75)
$20.00 – $40.00
Pricing
Selective promotions
Discounted variants
11.8%
Discount depth
50% median
Sold-out products
17.9%
Categories
Foundations & Concealers (389)Lip Gloss (89)Blushes & Bronzers (73)Highlighters & Luminizers (38)Lipstick (32)Eyeliner (29)Bundle Builder (23)Lotion & Moisturizer (22)
Option axes
color (800) · size (159) · amount (2)
Single-variant products
85.9%
SKU coverage
100%
Weight coverage
94%
Images per product
8.9
Out-of-stock variants
20.4%
First product
26 Jan 2021
Latest product
2 Oct 2026
San Francisco, United StatesOpen map

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