Shopify store analysis
FOM SA
Freedom of Movement (FOM) is South Africa's go-to premium online fashion & lifestyle retailer. Shop quality selections of clothing, footwear, accessories and more.
- Apps
- 8+ 2 integrations
- Products
- 5281,862 variants
- Median price
- ZAR 1,495.00
- Base theme
- Prestige
- Activity
- Slowing
Catalog
Complete reading
- Products
- 528
- Variants
- 1,862
- Vendors
- 3
- Median price
- ZAR 1,495.00
- Price band (p10–p90)
- ZAR 650.00 – ZAR 2,495.00
- Middle half (p25–p75)
- ZAR 895.00 – ZAR 2,195.00
- Pricing
- List-price selling
- Discounted variants
- 0.8%
- Discount depth
- 50% median
- Sold-out products
- 12.9%
- Categories
- Tekkies (50)T-Shirt (47)Wallet (44)Handbags (35)Sandal (30)Socks (29)Headwear (27)Vellie (24)
- Option axes
- size (255) · sizes (2) · colour (1) · denominations (1)
- Single-variant products
- 51.1%
- SKU coverage
- 99.6%
- Weight coverage
- 26.4%
- Images per product
- 5.2
- Out-of-stock variants
- 10.5%
- First product
- 10 Aug 2023
- Latest product
- 6 Oct 2026
